OYB – Own Your Brand

Google Business Profile + Instagram automation, powered by AI

Enhance brand presence on Google and Instagram — without the busywork.

OYB brings your Google Business Profile, reviews, and Instagram conversations into one calm workspace. AI drafts on-brand replies, keeps your profile active, and makes sure no customer goes unanswered.

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Connect your accounts in minutes. No technical skills needed.

Works with the platforms your customers already use

  • Google Business Profile
  • Google Search
  • Google Maps
  • Instagram
  • Meta Business Suite

Sound familiar?

Your brand lives in a dozen places. Your time doesn't.

  • Reviews sit unanswered for days — while new customers read every one of them.

  • Instagram DMs and comments pile up after hours and quietly turn into lost sales.

  • Your Google profile hasn't seen a fresh post, photo, or update in months.

  • You're paying for several tools that don't talk to each other.

There's a calmer way.

Say goodbye to juggling apps and logins. With OYB, your Google presence, reviews, and Instagram inbox live in a single tab — at a fraction of the cost of separate tools.

Everything in one place

One platform to be found, be trusted, and respond faster

Every module works together, so the work you do on one channel strengthens your brand on all of them.

Google Business Profile management

Stay visible where local customers search

Keep every Google Business Profile accurate, active, and ready to rank in Google Search and Maps — for one location or many.

  • Update hours, services, and business details from one dashboard
  • Publish posts, offers, and updates that keep your profile fresh
  • Organize brands, locations, and clients in separate workspaces
  • Spot missing or outdated information before customers do

A simpler alternative to: BrightLocal, Yext, manual updates

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Nordic Coffee House

4.8

Café · Open until 18:00

2,481

Profile views

164

Calls

312

Directions

New post scheduled · Weekend brunch offer

Review & reputation management

Answer every review with care — in seconds

AI drafts personal, on-brand responses to new Google reviews. Approve, edit, or let OYB reply for you, so every customer feels heard.

  • AI-drafted review replies that match your brand voice
  • Approve before posting, or automate replies to positive reviews
  • Instant alerts for critical reviews before they escalate
  • Track your rating and review volume over time

A simpler alternative to: Birdeye, Podium, Reputation.com

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E

Emma L.

Lovely atmosphere and the best cinnamon buns in town!

AI-drafted reply

Thank you so much, Emma! We're thrilled you enjoyed the buns — see you again soon. ☕

Approve & post

Instagram auto responder

Reply to every DM and comment — even at 2 a.m.

Automatic, human-sounding responses to Instagram messages, comments, and story replies. Answer FAQs, share links, and capture leads while you focus on your business.

  • Keyword-triggered replies to DMs, comments, and story mentions
  • Instant answers to common questions about prices, hours, and bookings
  • Send links, offers, and lead magnets automatically
  • Hand over to a person whenever a conversation needs a personal touch

A simpler alternative to: ManyChat, Inrō, manual inbox checks

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@julia.design

Hi! Do you take bookings for Saturday?
Hi Julia! Yes — you can book a table here: oyb.link/book. We'd love to see you! 💜

Auto-replied in 2 seconds

AI brand voice

AI that sounds like you — not like a robot

Teach OYB your tone, products, and policies once. Every reply on Google and Instagram stays consistent, accurate, and unmistakably yours.

  • Brand voice settings for tone, language, and sign-offs
  • Replies in English, Swedish, and your customers' language
  • Suggested responses you can review and edit before sending
  • Guardrails that keep every answer on-brand and on-policy

A simpler alternative to: Generic chatbots, copy-paste templates

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Tone
Warm · Professional
Languages
English, Svenska
Sign-off
— The Nordic Coffee team
Avoid
Discount promises, slang

Reporting & insights

See what's working, at a glance

Clear reports across your Google profile and Instagram conversations show how customers find you, what they ask, and how quickly you respond.

  • Profile views, searches, calls, and direction requests
  • Response time and reply rate across every channel
  • Review sentiment and rating trends
  • Reporting by location, brand, and workspace

A simpler alternative to: Spreadsheets and scattered native dashboards

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Avg. response time

4 min

Reply rate

98%

Rating trend

4.6 → 4.8

Last 8 weeks

And much more

Everything else you need to own your brand

Workspaces for every brand

Keep each business, location, or client separate — ideal for agencies and multi-location brands.

Smart notifications

Get notified about new reviews, urgent messages, and anything that needs a human decision.

Approval workflows

Review AI suggestions before they go live, or set trusted replies to publish automatically.

Multilingual by default

Use OYB in English or Swedish and reply to customers in the language they write in.

GDPR-ready, EU-hosted

Customer platform data is stored in the EU on Google Cloud and handled in line with GDPR.

Real human support

Get help from a team that understands local businesses — onboarding included.

How it works

Up and running in three calm steps

  1. 1

    Connect your accounts

    Sign up and securely connect your Google Business Profile and Instagram in a few clicks.

  2. 2

    Set your brand voice

    Tell OYB how you sound, what you offer, and which replies need your approval.

  3. 3

    Let OYB handle the routine

    Replies, updates, and reports run in the background. You step in only when it matters.

Who it's for

Built for businesses that live on local trust

Local businesses

Restaurants, cafés, salons, clinics, and shops that win customers on Google Maps and Instagram.

Multi-location brands

Keep every location consistent, accurate, and responsive without growing the team.

Agencies & consultants

Manage many clients from one login and deliver faster, more measurable results.

Creators & e-commerce

Turn Instagram comments and DMs into conversations, leads, and sales — automatically.

Why OYB

One platform instead of a stack of subscriptions

Most businesses stitch together four or five tools to do what OYB does in one place.

What you needWith OYB
Google Business Profile managementIncluded
Review responses & reputationIncluded
Instagram DM & comment automationIncluded
On-brand AI writingIncluded
Cross-channel reportingIncluded

FAQ

Frequently asked questions

What is OYB?

OYB (Own Your Brand) is an all-in-one platform for managing your Google Business Profile, responding to Google reviews, and automating Instagram DMs and comments with AI — all from a single workspace.

How does OYB help my Google Business Profile rank higher?

Google favors business profiles that are complete, accurate, and active. OYB helps you keep details up to date, publish regular posts, and respond to reviews quickly — all signals associated with stronger visibility in local search and Google Maps.

Can OYB automatically reply to Instagram DMs and comments?

Yes. The Instagram auto responder replies to messages, comments, and story replies based on keywords and your brand voice, and hands conversations over to you whenever a personal reply is needed.

Will AI-generated replies sound robotic?

No. You define your tone, language, and sign-offs, and OYB writes replies that sound like your business. You can approve every reply before it's published or automate only the ones you trust.

Can I manage multiple locations or clients?

Yes. Workspaces keep each brand, location, or client separate, which makes OYB a good fit for multi-location businesses and marketing agencies.

Is my data secure?

OYB is developed by CRSPL in Sweden. Customer platform data is stored within the EU on Google Cloud Platform and processed in line with GDPR.

Do I need technical skills to use OYB?

Not at all. You connect your accounts in a few clicks and set your preferences in plain language. Our team is also happy to help you get started.

Ready to own your brand?

Start for free, or book a no-cost call and we'll walk you through a growth plan for your Google and Instagram presence.

Start for free